Careers in Fashion Merchandising: The Visual Merchandiser
Role And Responsibilities Of Visual Merchandiser In Fashion Merchandising
Another exciting career in the fashion industry is that of the Visual Merchandiser, whose role is to maintain a store’s visual appeal day to day, prompting sales and creating an enjoyable shopping experience. This could include styling mannequins, floor sets, fixtures and window displays to meet the company’s visual merchandising standards and directives.Sometimes a Visual Merchandiser might be responsible for the visual standards of multiple stores with varying stock levels so having qualities like flexibility, creativity and adaptability are important for these professionals.
Some of the job responsibilities of a Visual Merchandiser in a fashion retailer may include:
- Implementing and advising retail staff on visual concepts that reflect the vision of the company.
- Ensuring that visual merchandising is in compliance with company directives
- Analyzing sales and merchandise to identify business opportunities and concerns
- Prioritize and deliver projects in a fast paced environment
- Organize and prioritize multiple tasks in a demanding and continuously evolving environment
- Have knowledge of current fashion trends and styles
One recent job listing for a Visual Merchandising Manager at LVMH Group (Moet Hennessy Louis Vuitton) sought a candidate with experience in the luxury retail environment, in addition to a bachelor’s degree in Visual Merchandising or an equivalent field. It is common for in fashion merchandising jobs to require a degree in visual merchandising, merchandise marketing or other fashion-related education.
Mid-price fashion retailer Aeropostale recently rolled out a polished look for its New York Times Square store, as reported by VMSD.
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| Visual merchandise displays in Aeropostale: New York Times Square. Image courtesy of VMSD.com |
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| Visual merchandise displays in Aeropostale: New York Times Square. Image courtesy of VMSD.com |
