Careers in Fashion Merchandising: The Visual Merchandiser

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Careers in Fashion Merchandising: The Visual Merchandiser

Role And Responsibilities Of Visual Merchandiser In Fashion Merchandising 

Another exciting career in the fashion industry is that of the Visual Merchandiser, whose role is to maintain a store’s visual appeal day to day, prompting sales and creating an enjoyable shopping experience. This could include styling mannequins, floor sets, fixtures and window displays to meet the company’s visual merchandising standards and directives.
Sometimes a Visual Merchandiser might be responsible for the visual standards of multiple stores with varying stock levels so having qualities like flexibility, creativity and adaptability are important for these professionals.

Some of the job responsibilities of a Visual Merchandiser in a fashion retailer may include:
  • Implementing and advising retail staff on visual concepts that reflect the vision of the company.
  • Ensuring that visual merchandising is in compliance with company directives
  • Analyzing sales and merchandise to identify business opportunities and concerns
A Visual Merchandiser must be able to:
  • Prioritize and deliver projects in a fast paced environment
  • Organize and prioritize multiple tasks in a demanding and continuously evolving environment
  • Have knowledge of current fashion trends and styles
Leading industry publication VMSD is dedicated to retail designers and store display professionals showcasing “the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events,” including available jobs in this industry.
One recent job listing for a Visual Merchandising Manager at LVMH Group (Moet Hennessy Louis Vuitton) sought a candidate with experience in the luxury retail environment, in addition to a bachelor’s degree in Visual Merchandising or an equivalent field. It is common for in fashion merchandising jobs to require a degree in visual merchandising, merchandise marketing or other fashion-related education.
Mid-price fashion retailer Aeropostale recently rolled out a polished look for its New York Times Square store, as reported by VMSD.

Visual merchandise displays in Aeropostale: New York Times Square. Image courtesy of VMSD.com

Visual merchandise displays in Aeropostale: New York Times Square. Image courtesy of VMSD.com

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Textile Learning Platform: Careers in Fashion Merchandising: The Visual Merchandiser
Careers in Fashion Merchandising: The Visual Merchandiser
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