Fashion Merchandising Career: The Assortment Planner - Merchandise Planner

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Fashion Merchandising Career: The Assortment/Merchandise Planner

Importance Of Merchandise/Assortment Planner In Fashion Industry

Another interesting career in the fashion merchandising industry is the Assortment Planner, also known as a Merchandise Planner. This role requires excellent analytical skills to monitor and evaluate the sales of a fashion company’s inventory to manage and develop merchandise assortment plans with the goal of maximizing sales, gross margin and inventory turn.

Fashion Merchandising Career: The Assortment/Merchandise Planner

Fashion Merchandising Career: The Assortment/Merchandise Planner

The Assortment Planner’s role is vital to the merchandising marketing strategy to ensure that all of the styles on a store’s floor flow together, which make the merchandise more appealing as a whole and encourages consumers to purchase more than one item. Typically the Assortment Planner compiles a forecast report called the Open to Buy (OTB) report, collaborating with the Buyers and Allocators to develop proper store assortment and inventory mix.

Leading fashion brand, J.Crew describes the qualifications of the Assortment Planning team as “the team that makes sure the forecast looks good.”

Coordinating styles on the sales floor at J.Crew. Image courtesy of style.com.
The J.Crew Assortment Planner “projects consumer behavior, analyzes productivity and makes recommendations to drive the business on a weekly, monthly and quarterly basis in conjunction with cross-functional partners,” according to the brand’s Careers page.

Another leading fashion retailer, Anthropologie, lists key job duties for this merchandise marketing role (Assortment/Merchandise Planner) including:
  • Manage OTB and present monthly results in business assessment meetings
  • Develop assortment plans and work with buyers on initial and reorder quantities
  • Monitor and evaluate sales of current styles on a weekly basis, partnering with the buyer and the Divisional Planner to effectively manage receipts and inventory
  • Analyze and revise the financial strategy based on current trend or actual performance on a monthly basis to maximize sales and profitability.
  • Formulate guidelines for style and customer choices based on business analysis

Merchandise marketing: assortment plan. Image courtesy of www.sas.com.

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Textile Learning Platform: Fashion Merchandising Career: The Assortment Planner - Merchandise Planner
Fashion Merchandising Career: The Assortment Planner - Merchandise Planner
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