Large Or Small Retailer: How A Buyer’s Role Varies In Fashion Merchandising

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Large Or Small Retailer: How A Buyer’s Role Varies In Fashion Merchandising


As mentioned in a previous post, the role of a buyer might vary based on the size and structure of the fashion business. Despite the size of the business… a buyer’s main role is to purchase merchandise that sells well. 
So what are the major differences between a buyer’s career at a larger chain department store compared to a boutique?

At a major retailer, buyers are often purchasing recognizable branded merchandise from companies that have the infrastructure to accommodate the store’s quantity requirements and schedule.

Buyers at a major retailer like Nordstrom may even have a say in the design or development of a product
due to the company’s buying power. Since fashion merchandising decisions for a major retailer are often planned at least one season in advance, typically buyers will place orders at major fashion trade shows like WWDMagic.

Alternatively, a buyer at a boutique may have more flexibility and freedom to purchase from smaller, independent fashion labels. Because of this, buyers at a smaller retailer also may have more flexibility to purchase in small quantities with a short-term delivery schedule, and can measure the success of its merchandise almost immediately compared with at a larger chain retailer.

Below is a table that explains the roles of a fashion merchandise buyer for quick reference:

Fashion Buyer/Small Business Fashion Buyer/Large Retailer
  • Typically operates and buys merchandise for a single location
  • Might work within a small department (1-2 people), which often includes the owner of the business to establish a merchandising strategy
  • Might place orders far in advance, but also might have the flexibility to place short-term orders
  • Freedom to work with local, or independent fashion labels
  • Can measure the success of merchandise regularly and immediately with more flexibility to make changes to the merchandising strategy
  •  Typically buys fashion merchandise for several locations with slightly varying consumer needs
  • Might work with dozens of employees who serve various buying roles who must coordinate to establish a merchandising strategy
  • Places orders far in advance of the products’ delivery (usually at least six months)
  • More likely to work with established, branded fashion companies with infrastructure that can meet the company’s needs
  • Measures success or merchandise buys by analyzing sales data using formulas and spreadsheets
  • Might have a say or influence in the design of merchandise due to buying power

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