Careers in Fashion: The Brand Manager (Roles Of Brand Manager In Fashion Industry)

SHARE:

Careers in Fashion: The Brand Manager

Roles Of Brand Manager In Fashion Industry

For fashion companies, one of the keys to success is managing what’s known as brand perception. “Brand perception and building an engaging brand story are fundamentals to consumer awareness, engagement and sales,” states Margaret Case Little, Senior Director of Communications for the National Retail Federation in a recent article, “How to create a better story for your brand.”


The relevance of brand management and marketing strategies for fashion companies have created fashion career opportunities for professionals whose roles are dedicated to these areas of merchandising marketing.

These fashion professionals develop strategic marketing initiatives that help tell the brand’s story. A huge part of this role is analyzing marketing research, identifying industry trends and the competition to discover what sets their merchandise apart. This information is used to tell a brand’s “story” to engage its customers.

Typically, the company’s marketing efforts begin with its Brand Management or Marketing Management team. Brand Managers formulate marketing plans to engage their target market, and delegate roles to appropriate company representatives.

For example, the Brand Management team might conceive and oversee the design of a company’s Fall campaign including, but not limited to visual strategy, including signage, advertising, lookbooks, product photography; outreach, including ad placement, web marketing, social media and public relations initiatives; and internal company programs such as training manuals and other in-store materials to aid sales associates and other brand ambassadors to communicate the company’s products.

Several departments might collaborate to execute a strong merchandise marketing strategy, their job roles overlapping to work toward the company’s big-picture goals. From marketing research, to consumer insights, advertising, merchandising, visual communications, operations and retail associates– all of these professionals likely work together to carry out a marketing plan and build a strong branding.

High fashion luxury brand, Burberry recently launched a successful brand strategy initiatives, according to Laura Gallagher, President of The Creative Company, Inc., a company dedicated to retail branding in the aforementioned NRF article.

When Burberry’s brand had become less relevant to today’s consumers, the company chose to engage new media to bring people into the brand.

“They’ve carefully combined their history with their future in a way that is captivating and astonishing,” states Gallager.
Gallagher also cites Apple, Target, Disney and Nike for their strong brand management initiatives.

Fashion merchandising for high fashion luxury brand, Burberry 2012.

Fashion merchandising for high fashion luxury brand, Burberry 2012.

COMMENTS

Name

About Textile,2,Calculation,82,Dyeing,9,Dyeing Calculation,9,Fabric Calculation,1,Fashion Merchandising,14,Fibers,2,Knitting,12,Knitting Calculation,12,Merchandising,14,Spinning,16,Spinning Calculation,16,Textile,2,Types Of Fiber,2,Uses Of Fiber,2,Weaving,16,Weaving Calculation,16,Yarn,1,Yarn Count,29,Yarn Count Calculation,29,
false
ltr
item
Textile Learning Platform: Careers in Fashion: The Brand Manager (Roles Of Brand Manager In Fashion Industry)
Careers in Fashion: The Brand Manager (Roles Of Brand Manager In Fashion Industry)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyFrvWJPK1M1u8pLGkaiDrqsMSciURWC-kL83sKbbEzhsNqrQ8uNooTjtORKr1UQfohvUPaeD71umCDOj9QsySDK7KmkJerYPqPj5BhpCfiaZYoJ5_Emmdg0-d9C4GCu6x6hHIcQEyQfE/s400/Careers+in+Fashion+The+Brand+Manager+%2528textilelearningplatform.blogspot.com%2529.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyFrvWJPK1M1u8pLGkaiDrqsMSciURWC-kL83sKbbEzhsNqrQ8uNooTjtORKr1UQfohvUPaeD71umCDOj9QsySDK7KmkJerYPqPj5BhpCfiaZYoJ5_Emmdg0-d9C4GCu6x6hHIcQEyQfE/s72-c/Careers+in+Fashion+The+Brand+Manager+%2528textilelearningplatform.blogspot.com%2529.jpg
Textile Learning Platform
http://textilelearningplatform.blogspot.com/2016/11/careers-in-fashion-brand-manager-roles.html
http://textilelearningplatform.blogspot.com/
http://textilelearningplatform.blogspot.com/
http://textilelearningplatform.blogspot.com/2016/11/careers-in-fashion-brand-manager-roles.html
true
1372763221854182214
UTF-8
Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy